Our founders have over 20 years’ experience in fresh food wholesale so we know the challenges, from staffing to margins, and the need to deliver perfect customer service every time.

That’s why we’ve built powerful, easy to use solutions that meet the unique needs of fresh food distributors: AI-powered order entry (for voicemail, text, PDFs & emails) and automated order management, inventory, picking, delivery, invoicing and payments.

Integration with Xero is seamless and easy, and is already helping hundreds of Fresho users to run efficiently and service their customers better.