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HubSpot CRM integration

By Xero
3.95 out of 5 stars
Xero is collaborating with HubSpot, a CRM, online marketing, sales and customer service growth platform to deliver the best end-to-end customer journey possible.


Xero and HubSpot integrate together for end-to-end visibility into your customers' journey, from stranger to paid customer invoice, all in one place. Using Xero and HubSpot helps nurture those leads your website attracts, so you can start building better relationships with your prospects and customers through personalised conversations. There are two options available to help you make the most of having HubSpot and Xero.

Contact sync

The Xero to HubSpot contact sync is free to customers on a starter, standard or premium plan. It ensures your Xero contacts are available in your HubSpot CRM for all your inbound sales processes, and keeps them up-to-date if anything changes in Xero.

Contact sync benefits:

  • Sync contacts from Xero to HubSpot
  • See which contacts are 7 days overdue in HubSpot
  • Find contacts that are 30 days outstanding in HubSpot
  • Target contacts that have or haven't purchased from you


Reduce the back and forth between your sales and accounts teams. Your sales team can create a draft invoice directly in HubSpot so the accounts team can approve it and send it to your customer from within Xero.

Invoicing benefits: All the benefits from the contact sync, plus

  • Generate draft invoices in your Xero base currency within HubSpot
  • Add contacts from HubSpot in to Xero
  • Pulls products available in Xero in to HubSpot
  • Invoice status synced back to HubSpot

The HubSpot to Xero invoicing feature has a monthly fee of £6, which is in addition to your Xero subscription. This will be charged immediately when you sign up to the invoicing feature and then monthly thereafter.

We are a HubSpot affiliate and may receive a commission if you purchase HubSpot.

HubSpot CRM integration
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HubSpot CRM integration + Xero

For the contact sync we use the email address as an identifier on your Xero Contact to create a new (or update an existing) contact within HubSpot. Once this initial integration has completed, any change to your contacts in Xero will be reflected in HubSpot CRM automatically. A set of default mappings ensure that the information contained within your Xero contacts is set to the correct place in HubSpot.

For invoicing, HubSpot will create a draft invoice in Xero for your accounts team to review, approve and send to your customer. Xero will send the invoice status back to HubSpot automatically so your sales team can see if it has been sent, paid or remains overdue.

Reviews & ratings

4.0 out of 5 stars
41 Reviews
5 star(71%)
4 star(0%)
3 star(5%)
2 star(2%)
1 star(22%)
Heide Robson
1 out of 5 stars

Software looks good but onboarding is terrible

First of all, please check dates of 5-star reviews below. They were all posted on the same day and all sound very similar. In other words, they look very much like fake reviews. I wouldn't have thought that Hubspot would do fake reviews. But there you are. Now to my actual review: You receive no support when you sign up and pay for a subscription. There is no onboarding team and no support person for the first month. Just a self serve help centre and a dubious chat support. You are on your own. Make sure you don't pay for an upgraded subscription before your product tour since otherwise, the salesperson loses all interest. Happened to me. I paid before my product tour so that I could prepare better and within an hour the sales agent called and cancelled my product tour. So all up, quite disappointed although I came to Hubspot with high hopes and it does look like a good software at first sight but so far really frustrated with my onboarding experience.
4 people found this review helpful.
Liam Hughes
1 out of 5 stars

Why wlould I want to sync FROM Xero?

Hubspot is a CRM...CUSTOMER relationship management. Xero is an invoicing tool. I don't want to manage my customers in my accounting tool...Thats what hub spot is for. This integration should be from Hubspot TO Xero not the other way around.
10 people found this review helpful.
Steven Rider
1 out of 5 stars

Fake reviews shouldn't be allowed

I want to get a genuine review of this system before I implement it in my practice. My thinking is the one way integration is not that useful as I am a new Xero accounting practice and most of my new clients with end up in Hubspot and therefore won't be transferred to Xero, which will mean manual data entry and I want to try and avoid that. Also I am concerned about the notes in the genuine reviews that an accounting practice user is not recognised as a premium user. Lastly also those fake reviews around the time Hubspot was launched on the App Store should be removed.
6 people found this review helpful.

Response from HubSpot CRM integration

Hi Stephen, This integration automatically syncs contacts that you create in Xero into HubSpot, ensuring the two stay aligned. Unfortunately there is no sync from HubSpot back to Xero at this time, however we will take your feedback on board as we improve the integration in the future. We can also confirm there have been no fake reviews left for this app. We pride ourselves on being an open and transparent ecosystem that improves the lives of our small businesses, accountants and bookkeepers. Thanks, Xero App Store team

Additional info

Shared data

HubSpot CRM integration
Contactsshared from Xero to HubSpot CRM integration
Invoicesshared from HubSpot CRM integration to Xero

App details

By Xero
Added in 2019


Australia, Canada, Global, Hong Kong, Indonesia, Ireland, Malaysia, New Zealand, Philippines, Singapore, South Africa, United Kingdom, United States




Setup walkthroughContact support
Although Xero reviews each app in the Xero App Store, we can’t give any guarantees. It’s up to you to assess the performance, quality and suitability of any app before going ahead.