Maralytics seamlessly connects your marketing efforts to your Xero sales data, providing a powerful, data-driven approach to optimize your campaigns. Track, measure, and improve every marketing channel, linking customer invoices to specific campaigns so you can easily see the true impact of your marketing efforts.

This integration bridges the gap between your financial data and marketing performance, enabling data-driven decisions that maximize marketing ROI. Link customer invoices to campaigns, track key financial metrics, and eliminate fragmented data across tools. Experience a streamlined, clear approach to campaign tracking that brings all the metrics you need into one central platform.

Key Benefits:

• Comprehensive Campaign Tracking: Measure key metrics like sales revenue, profit, customer engagement, and ROI across every campaign, whether paid or organic. Get a holistic view of your marketing effectiveness with both high-level and detailed insights.

• Automated Sales Tracking: Effortlessly track and analyse sales data by automatically importing invoice and payment data from Xero. Automate reporting to reduce manual data entry, so you can focus on growing your business.

• Customized Reporting Options: Tailor reports to your unique needs, with personalized views, charts, and graphs that make it easy to identify trends, evaluate campaign performance, and share insights with your team.

• Centralized Dashboard: View all your campaigns and channels in one place. Segment data by campaign type, date range, or other criteria to gain deep insights and understand what’s driving results.

Elevate your marketing strategy with Maralytics + Xero, making every marketing dollar count by understanding, improving, and scaling your most impactful campaigns.

Say goodbye to guesswork and embrace a clear, unified view of your marketing ROI for smarter decisions and sustainable growth.