Overview
Maralytics helps business owners and marketing teams see which marketing campaigns actually drive sales — using real Xero invoice data.
Instead of guessing or juggling spreadsheets, Maralytics connects marketing activity directly to revenue, giving you clear ROI visibility in one place.
Here’s what that means: • Track any campaign — digital or offline • Link campaigns to real sales from Xero • See ROI, profit, and performance without manual reporting • Make confident decisions about where to spend next
Built for growing businesses that want clarity — not complexity.
Maralytics + Xero
Maralytics + Xero
Maralytics integrates directly with Xero to connect marketing campaigns to real sales data.
By linking Xero invoices to campaigns, you can see exactly which marketing activities generated revenue — not just clicks or leads.
Key benefits • Automatic sales data sync from Xero • Campaign-level ROI tracking using real invoices • Centralised dashboard for all marketing channels • Less manual reporting and fewer spreadsheets
This gives you a clear, reliable view of marketing performance — so you can stop guessing and start spending smarter.
Getting started
Getting started with Maralytics + Xero
- Click “Get this app” at the top of this page
- Complete your subscription via the Xero App Store
- Create your Maralytics account and start your 1-month free trial
- Connect your Xero account (takes ~10–15 minutes)
- Create your first marketing campaign in Maralytics
- Add the Maralytics Campaign ID to the invoice reference in Xero
- View sales, ROI, and performance inside Maralytics
You’ll start seeing results as soon as sales are recorded in Xero.
