Overview
Elevate your marketing game with Maralytics, the ultimate tool for tracking, measuring, and reporting on your marketing activities. Seamlessly integrate with Xero's products and offerings to unleash the full potential of your marketing campaigns.
Effortlessly monitor and evaluate the success of your marketing activities in one centralized platform, eliminating the need for multiple tools. Discover key metrics like sales, profit, ROI percentage, customer numbers, and costs associated with both paid and free strategies.
With Maralytics, gain a holistic view of your sales, customers, and profit across all marketing campaigns. Uncover valuable insights, identify top performers, and track sales trends over time. Segment your data based on specific criteria, such as call-to-action, date range, or specific campaign comparisons for focused analysis.
Experience the transformative power of Maralytics and unlock the true value of your marketing efforts. In one step from your Xero customer invoice, you can propel your marketing performance to new heights. Don't settle for uncertainty; harness the full potential of your marketing activities with Maralytics.
Maralytics + Xero
Maralytics is the ultimate solution for seamlessly integrating your sales data with connected marketing campaigns through its API pathway. With Maralytics, you can unlock valuable insights and optimize your marketing performance effortlessly.
Key features of Maralytics encompass a wide range of metrics and functionalities designed to empower you in your marketing endeavours. These include the ability to track campaign sales revenue, campaign profit, campaign customer results, and campaign ROI percentage. With customized reporting options, you can tailor the data to your specific needs and gain deep insights into the performance of your campaigns.
One of the standout features of Maralytics is its automated tracking of sales. By effortlessly importing the sales value from invoices or payment receipts, you can accurately monitor and analyse the impact of your marketing efforts. Maralytics goes beyond simply tracking paid strategies, allowing you to measure the effectiveness of free marketing strategies as well.
A centralized dashboard brings together all your marketing channels and campaigns in one comprehensive view. From this dashboard, you can easily access an overview of all your campaigns or segment the data by individual or multiple campaigns. This segmentation provides a granular understanding of each campaign's results and metrics, enabling you to make data-driven decisions with precision.
Maralytics excels in collating multiple data sets to provide you with detailed information that empowers you to track progress, report on performance, and share results with your team. This holistic approach ensures that you have a comprehensive understanding of your marketing performance and enables you to optimize your strategies for maximum impact.
Experience the power of Maralytics and revolutionize your marketing efforts. Say goodbye to fragmented data and manual tracking processes. Embrace a streamlined approach that brings clarity to your campaigns, empowers your decision-making, and drives your marketing success to new heights.
Getting started
- Purchase your subscription through the Xero Appstore
- Create your account in Maralytics.
- Create your marketing campaign and connect it to Xero (this is done automatically).
- Add your marketing campaign ID to your Xero invoice in the reference section to import the sale transaction.
- Review your campaign results.
