Overview
Unlock the full potential of your marketing campaigns with Maralytics—the all-in-one tool for tracking, measuring, and reporting your marketing ROI. Seamlessly integrate with Xero to gain clear insights into every campaign, connecting marketing activities to customer invoices with ease.
• Track any type of campaign: From digital ads to traditional print, magazine promotions, loyalty programs, and email campaigns, Maralytics captures ROI data to give you a complete view of your marketing impact.
• Monitor essential metrics in one platform: Evaluate key performance indicators like sales, profit, ROI, customer growth, and associated costs across both paid and organic strategies, centralizing all your metrics and eliminating the need for multiple tools.
• Data segmentation and analysis: Uncover top-performing campaigns, analyse sales trends over time, and compare results by criteria such as date range, call-to-action, or specific campaigns for a focused analysis that informs future decisions.
• Flexible, convenient reporting options: Access insightful, personalized reports with one click. Choose from visual graphs, detailed charts, or concise summaries that make data easy to understand and actionable for your business.
With Maralytics, maximize your marketing budget by understanding what works, identifying areas for improvement, and making informed decisions that drive success.
Discover the value of your marketing efforts with actionable insights and a holistic view of your performance—all from a single, user-friendly platform.
Maralytics + Xero
Maralytics seamlessly connects your marketing efforts to your Xero sales data, providing a powerful, data-driven approach to optimize your campaigns. Track, measure, and improve every marketing channel, linking customer invoices to specific campaigns so you can easily see the true impact of your marketing efforts.
This integration bridges the gap between your financial data and marketing performance, enabling data-driven decisions that maximize marketing ROI. Link customer invoices to campaigns, track key financial metrics, and eliminate fragmented data across tools. Experience a streamlined, clear approach to campaign tracking that brings all the metrics you need into one central platform.
Key Benefits:
• Comprehensive Campaign Tracking: Measure key metrics like sales revenue, profit, customer engagement, and ROI across every campaign, whether paid or organic. Get a holistic view of your marketing effectiveness with both high-level and detailed insights.
• Automated Sales Tracking: Effortlessly track and analyse sales data by automatically importing invoice and payment data from Xero. Automate reporting to reduce manual data entry, so you can focus on growing your business.
• Customized Reporting Options: Tailor reports to your unique needs, with personalized views, charts, and graphs that make it easy to identify trends, evaluate campaign performance, and share insights with your team.
• Centralized Dashboard: View all your campaigns and channels in one place. Segment data by campaign type, date range, or other criteria to gain deep insights and understand what’s driving results.
Elevate your marketing strategy with Maralytics + Xero, making every marketing dollar count by understanding, improving, and scaling your most impactful campaigns.
Say goodbye to guesswork and embrace a clear, unified view of your marketing ROI for smarter decisions and sustainable growth.
Getting started
Ready to connect Maralytics with Xero? Follow these simple steps to get started and unlock insights into your marketing ROI in minutes.
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Get Started on the Xero App Store Click the “Get this app” button at the top of this page to begin your Maralytics subscription setup directly through Xero.
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Sign Up & Access Your Free Trial After subscribing, create your Maralytics account. Enjoy a 1-month free trial to explore all features and see the impact of Maralytics on your campaigns.
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Estimate Setup Time Initial setup and integration with Xero takes about 10-15 minutes. This quick process ensures your marketing campaigns are ready to connect with your Xero sales data seamlessly.
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Create Your First Marketing Campaign Inside Maralytics, set up your first marketing campaign. This campaign will automatically connect to Xero, so you can start tracking results right away.
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Link Xero Sales Transactions For each campaign, simply add the Maralytics Campaign ID to the "Reference" section on your Xero invoices. This links the transaction data back to Maralytics to provide real-time insights.
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Review & Analyze Your Results Head to your Maralytics dashboard to review campaign sales, ROI, customer numbers, and more—all in one place.
With Maralytics, track, measure, and optimize every campaign easily. Start your free trial today and see how Maralytics can maximize your marketing impact!
