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Fashioning an app stack

Find out how circular fashion retailers Mutual Muse took their business from shoeboxes of paperwork to sustainable and scalable with the help of Xero-connected apps.
Mutual Muse story

Meet Mutual Muse

Setting up a small store in Melbourne was Mutual Muse's first step into changing the fashion world. Building an app stack that took their unique shopping model to shoppers across the world was the next.

  • Industry: Retail

  • Apps: 5-10

Meet Mutual Muse
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Streamlined sales

When selling through social media began to chew up too much of their time, Mutual Muse founder Kirsta and COO Emma looked to Shopify to bring their circular fashion online. And with all sales data synced via the Xero integration, it was the perfect fit.
Shopify integration by Xero app logo

Shopify integration by Xero

3.15 out of 5 stars
Connect your Shopify store to your Xero account for easy management of your ecommerce business finances. Shopify integration by Xero supports your accounting and reporting needs, but does not provide the detailed sales tax information required for sales tax filing in your region.

Tailored, stylised reporting

With a unique business model comes unique reporting needs. Kirsta and Emma knew they needed reporting software with deep connections to Xero, Shopify and all of their stores. Enter Syft, to deliver the customisable reporting Mutual Muse needed.
syft logo

Syft

4.84 out of 5 stars
Reports | Graphs | Forecasts | Consolidations | Budgets | Valuations | Financial Statements | Tax | Industry Benchmarks | AI Insights

Managing the whole outfit

With multiple Xero orgs, Emma knew they needed some clever operations in the background. With the help of their accountants Bramble & Briar, they connected Mayday to automate intercompany and intra-entity charges.
Mayday app logo

Mayday

4.97 out of 5 stars
“A multi-entity must have”. Intercompany & intra-entity charge automation | Balance sheet recs | Cross-entity bank rec. Xero Emerging App Partner of the Year 2023.

"Our app stack saves us so much time. It's life-changing."

Emma, COO of Mutual Muse, introduced a comprehensive app stack to streamline their operations.
    Emma, COO of Mutual Muse
    Emma, COO of Mutual Muse

    Fashion your own app stack

    Get Mutual Muse's app stack and start taking your retail store to new heights.
    View the app stack
    1. Shopify integration by Xero

      3.15 out of 5 stars
       125
      Connect your Shopify store to your Xero account for easy management of your ecommerce business finances. Shopify integration by Xero supports your accounting and reporting needs, but does not provide the detailed sales tax information required for sales tax filing in your region.
    2. Syft

      4.84 out of 5 stars
       392
      Reports | Graphs | Forecasts | Consolidations | Budgets | Valuations | Financial Statements | Tax | Industry Benchmarks | AI Insights
    3. Mayday

      4.97 out of 5 stars
       239
      “A multi-entity must have”. Intercompany & intra-entity charge automation | Balance sheet recs | Cross-entity bank rec. Xero Emerging App Partner of the Year 2023.
    4. Xero Expenses

      2.62 out of 5 stars
       21
      Save time and admin costs. Capture, track and manage expense claims with ease
    Although Xero reviews each app in the Xero App Store, we can’t give any guarantees. It’s up to you to assess the performance, quality and suitability of any app before going ahead.