Maralytics is a performance tool that tracks, measures, and reports on all marketing activities in one easy to use platform. With many types of strategies and channels available, it is difficult to measure how effective any of them are.
Track all your marketing activities with ease in one place. Launch more effective marketing campaigns based on actual data, eliminating the need for any guesswork. Sales, profit, ROI%, customer numbers, costs are displayed for paid or free types of strategies.
It is simple to see the metrics to determine which marketing activities are working or not.
Maralytics + Xero
Maralytics imports the sales value from an invoice or payment receipt to a connected marketing campaign, using the API pathway.
Key features of Maralytics include:
- Campaign sales revenue
- Campaign profit
- Campaign customer results
- Campaign ROI%
- Customized reporting
- Automated tracking of sales
- Ability to track free and paid marketing strategies
- View all channels & campaigns on one dashboard
The dashboard collates multiple data to give detailed information so you can easily track progress, report on performance, and share the results with your team to optimize your marketing performance.
- Make sure you have a Maralytics account and a Xero account (you can integrate trial accounts too).
- In Maralytics, go to the POS Management page, and connect Xero.
- Select the campaigns you would like to link with Xero.
- Add the campaign reference code to your invoice or receipt.