I work as a fractional CFO across many businesses and visibility on cash, particularly at the early stage is THE number one cause of stress and sleepless nights for founders/CEO. The only thing worse than knowing you're running out of cash is NOT knowing that you're running out of cash. Giving yourself or your clients this regular pulse check, gives founders the ability to take action from a position of strength rather than fear. What Ciaran has produced here is the distillation of many years of experience of delivering unbelievable FD service and wise council. Check out his socials to see what I mean. What's the price of piece of mind on cash? I'd argue considerably more than a small monthly fee for your average founder. Businesses need an FD eventually but before they do I can see this being used either by the founder themselves or by bookkeepers to augment their service and deliver much higher value month after month.