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The digital marketing toolkit and content library for busy accountants and bookkeepers.
Overview

The BOMA platform makes supporting and adding value to clients and engaging prospects straightforward and very time efficient.

With a few clicks of your mouse, you can create email campaigns, social media posts and blogs for your website using the BOMA content library. You can also create your own emails and social posts from scratch or ‘mix & match’ your content with BOMA’s content.

The BOMA content library gives you access to hundreds of customisable and ready-to-share articles. The library is a great source of news and information including general business and financial advice, compliance, tax, management, HR and training.

This allows you to bring real value to your clients by highlighting issues that may affect their business and sharing insights to help them grow. BOMA allows you to nurture clients with timely advice, giving you a headstart in business mentoring and thought leadership.

BOMA also comes with a free image library of over 3.5 million photos, embeddable lead capture forms, social media ads, contact management and more.

BOMA experts are always available to help with product support and marketing advice.

Here’s what others are saying about us:

"TGF BOMA. I am a newby to BOMA and I got to say FINALLY there is an easy way to market accounting services. YAY. Thank you BOMA" Louise Stodart, Quantum Link

"BOMA helps me easily and regularly connect with my clients via email and social media all in one simple but powerful platform – a great time saver."Nikki Gilbert Kerr, Enrich Accounting

“BOMA is really easy to use! In a few clicks I can create and send a campaign via email and my social channels. I can reach more people, more easily and get on with my work for clients.” Scott Murray, Tester Porter Services.

“I am absolutely in love with BOMA. Now I enjoy writing newsletters each month and with the email templates they are super easy and the facebook ads let you quickly and easily connect with your audience.” Jo Doye, Alluvia Financial.

“The support I am getting from BOMA is great. They are very responsive and helpful in solving issues.” Greg Woolstencroft, MB+M.

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BOMA + Xero

Connecting BOMA and Xero HQ is important as it gives you access to Xero articles in the Content Library for use in your email and social campaigns.

You can also establish a sync of your contacts from XERO HQ to BOMA. The synced information includes details on whether they have an active Xero connection which you can use for advanced segmentation of your emails.

If you use Xero Practice Manager (XPM) you can sync your contacts from XPM into HQ, these contacts can then be synced into BOMA.

If activated the daily sync keeps your Xero HQ client list in BOMA up-to-date, but is optional and does not import their financial information.

Reviews & ratings

5.0
11 Reviews
5 star
(100%)
4 star
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3 star
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2 star
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1 star
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LS
Louise Stodart
Posted

TGF BOMA

I am a newby to Boma and I got to say FINALLY there is an easy way to market accounting services. YAY. Thank you BOMA
SR
Stuart Ruddell
Posted
Boma allows me not only to provide super relevant content to our clients but also allows us to compete with any accounting firm in the country. Having a resource like this and the time required to prepare and set up the content in house would costs thousands which a firm our size just couldn't do! It frees me up to focus on small adjustments and working on our clients creating real value on both fronts. Thanks Ian, Cat and the team as they have been super helpful with the whole process as well!
JA
JBM & Associates Limited
Posted
After working with Ian and the team I brought into the value that Boma provides. However I never really grasped how much time and money it saved until I started using it! Working on your business is hard enough but then adding marketing, content creation, review and updating your social media pages on top it just ends up being to hard. I see that in some of our competitors. With Boma we can stand out. I love that you can put your own spin on the articles but it provides you the time and ability to create and stand out! Plus the team are super helpful should you run into any problems!
Additional info

App details

Added in 2017

Countries

Australia, Canada, Global, Hong Kong, Indonesia, Ireland, Malaysia, New Zealand, Philippines, Singapore, South Africa, United Kingdom, United States

Languages

English

Support

Setup walkthroughContact supportsupport@bomamarketing.com

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Although Xero reviews each app in the Xero App Store, we can’t give any guarantees. It’s up to you to assess the performance, quality and suitability of any app before going ahead.