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When sustainability meets streamlined operations
Meet Mutual Muse, a Melbourne-born circular fashion store that brought consignment shopping to the heart of the fashion state of Australia.
Seeing consignment stores that offer a circular model rather than donations across the United States, CEO Kirsta Hawkins, knew she wanted to offer something sustainable yet different. Starting with the unique business model of offering clothing sellers either cash or a credit note for their offerings, Mutual Muse's rise in circular fashion has been well-received by locals and online customers in droves.
So, how did Kirsta and COO Emma Barton, handle their rise in sustainable shopping? First, it started with switching their shoebox of receipts for Xero and connecting new and existing apps to help their shopping model reach more customers, and closets.