Very easy to use interface where I can ask questions about my business data. It is cool to have all my information in one spot. I can also ask questions about my POS data in real-time, as well as social media and my website analytics. There are lots of insights I wasn't aware of and I really enjoy the proactive 'Did you Knows'. Lastly, it's helpful that I can schedule notifications and get it delivered daily in the morning before I start my day.