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By Xero
1 out of 5 stars
Mailchimp is a web-based email marketing automation service. It helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results.


Mailchimp is the world’s largest marketing automation platform. Millions of people and businesses use Mailchimp to send one billion emails every day. We send more email than anyone, and we send it fast. Fast growing small businesses and ecommerce retailers need an experienced marketing automation provider that can scale with them. It’s like a second brain that helps millions of customers – from small ecommerce shops to big online retailers – find their audience, engage their customers, and build their brand. Information about the wide variety of functionality Mailchimp can offer your business can be found at

Mailchimp + Xero

Xero and Mailchimp integrate effortlessly so that you never need to worry about having to update contact information between the two systems. Using Mailchimp in combination with Xero contacts help ensure you keep in touch with your customers by creating engaging, brand building messages through email, ecommerce and social interactions.

What does this integration do?

It keeps your contacts updated. Any change to your contacts in Xero are reflected in your mailing lists within Mailchimp automatically, including the primary contact phone number. A set of default mappings ensures that the information contained within your Contacts in Xero is set to the correct merge fields in Mailchimp. All you need to do is create the Mailing List within Mailchimp and set it correctly in the installation steps, this integration will handle the rest.

Email can now be sent automatically based on your Xero data. For example, as soon as a customer is 7 days overdue with an invoice, Xero can send a signal (called an event) to Mailchimp which automatically sends an email to the customer reminding them to pay the invoice.

Reviews & ratings

1.0 out of 5 stars
11 Reviews
5 star(0%)
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1 star(100%)

Most recent reviews

Britta De Laat
Posted 14 Aug 2023
1 out of 5 stars

The one star actually goes to XERO

This is a standard feature with other accounting firms. Pay to transfer clients automatically? I can export and upload my list in no time. New to Xero and it seems to be lacking many simple features. Not sure why everyone is raving about xero- so far I am not convinced at all.
John Merriman
Posted 3 May 2023
1 out of 5 stars

It's 2023 - REALLY?! You won't let us integrate when we already PAY?

Without even being able to access mailchimp - ( a free integration with ALL other finance packages.)
2 people found this review helpful.
Stephen Brown
Posted 28 Mar 2023
1 out of 5 stars

Very confusing. When we looked into integrating Mailchimp into Xero we were told that having the Premium version (which we had) was a problem as Mailchimp would only integrate with Standard. So we down-graded to Standard in consultation with our accountant. Now when we tried to integrate a message pops saying that we have to upgrade to Premium if we want to integrate. Unbelievably confusing and disappointing - big fans of Xero generally but they seem to be in a real mess with this.
2 people found this review helpful.

Additional info

Shared data

Contactsshared from Xero to Mailchimp
Invoicesshared from Xero to Mailchimp

App details

By Xero
Added in 2018


Australia, Canada, Global, Hong Kong, Indonesia, Ireland, Malaysia, New Zealand, Philippines, Singapore, South Africa, United Kingdom, United States




Setup walkthrough
Although Xero reviews each app in the Xero App Store, we can’t give any guarantees. It’s up to you to assess the performance, quality and suitability of any app before going ahead.