Zoho in general is a great suite of applications to run your small to medium-sized business. It will save you money if you use more than 3 applications. As for Zoho Analytics, I have used enterprise-level BI tools and Zoho can compete with the best on a smaller level. The Xero connection is simple and you get a nice set of custom reports. The real power is when you create reports that help your business grow while curbing your costs. You get a good bang for your buck here.

Ades added value to your day-to-day operation. Doing what it says it does

Zoho Analytics is a great tool for analysis of any data, and having out of the box integration with Xero makes it even easier to produce reports and dashboards for tracking business performance.